What is VEVO?

Mathew Ekundayo - BLOG

We keep getting asked 'What is VEVO?', this guide provides answers. Having a VEVO-branded YouTube channel will add some verification that you or your artist is on the same level as mainstream artists. Video content lives on the Vevo YouTube channel, Apple TV, Samsung TV, and other outlets.


What is VEVO? A Comprehensive Guide to the Music Video Powerhouse

In the digital age of music consumption, music videos have become an integral part of an artist's branding and promotion strategy. As music enthusiasts crave more visual engagement, platforms like VEVO have emerged to cater to this demand. VEVO, an acronym for "Video Evolution," is a revolutionary music video hosting service that provides artists and music labels with an expansive global platform to showcase their music videos to millions of viewers. In this comprehensive guide, we'll delve into the origins, features, benefits, and impact of VEVO, shedding light on why it has become a powerhouse in the music industry.


  1. The Birth of VEVO:

VEVO was born in 2009 through a collaborative effort between major record labels Universal Music Group, Sony Music Entertainment, and Abu Dhabi Media. The platform was created to provide an official outlet for music videos, battling the rampant presence of unauthorized music content on video-sharing websites. Partnering with the largest video-sharing platform, YouTube, VEVO became the go-to destination for high-quality, official music videos, effectively curating content from some of the biggest names in the music industry.

The Vevo.com website originally was a music video-streaming platform. Along with its companion mobile app, it was successful at first with both viewers and advertisers. A partnership and profit-sharing agreement with Google meant that Vevo's videos also streamed on YouTube.

But YouTube and Vevo jostled for power and control. In 2018, Vevo waved the white flag and conceded to YouTube's monster reach. Going forward, it announced it would shutter its streaming service and apps and focus on cultivating and sharing original content through other channels.

Vevo is now responsible for releasing more than 450,000 videos, with more than a billion viewing hours for its videos each month. Aside from showcasing its artists, it produces original shows, including Ctrl, which follows the journeys of urban music artists, and Rounds, which looks at European artists.

  1. VEVO's Role in Music Video Promotion:

VEVO serves as a conduit for artists and labels to promote their music videos to a vast audience. By leveraging YouTube's massive user base and advanced recommendation algorithms, VEVO amplifies the reach and visibility of music videos. This collaboration not only benefits established artists but also empowers rising talents to gain exposure and build a dedicated fan base.

  1. High-Quality Content and Exclusive Premieres:

VEVO prides itself on providing high-quality music videos and maintaining strict quality standards for the videos featured on its platform. This ensures that viewers enjoy a premium visual and auditory experience, enhancing their overall engagement. Moreover, VEVO frequently hosts exclusive premieres of music videos from popular artists, driving further anticipation and buzz within the music community.


  1. VEVO Channels and Artist Pages:

Through VEVO, artists and labels have the opportunity to create their dedicated VEVO channels and artist pages. These channels serve as a centralized hub for all their official music videos, interviews, behind-the-scenes footage, and other exclusive content. VEVO channels become an extension of an artist's brand, allowing them to connect directly with their audience and provide a personalized experience.

  1. Monetization and Revenue Sharing:

VEVO not only benefits artists through increased exposure but also offers monetization opportunities. Through ads served on music videos, artists and labels can earn revenue based on views and ad interactions. This revenue-sharing model incentivizes artists to make their music videos available on VEVO, providing them with a legitimate avenue for monetizing their content.

  1. VEVO Originals and Content Curation:

In addition to official music videos, VEVO produces original content, including live performances, documentaries, and artist-focused series. These VEVO Originals add an extra layer of exclusivity to the platform, enticing viewers with unique and engaging content. VEVO's expert curation of music videos and playlists also enables users to discover new artists and genres, fostering a dynamic and immersive music discovery experience.

7. Where to watch VEVO?

It is available on YouTube, Roku, Samsung TV Plus, Apple TV, Amazon Fire TV, Amazon Echo Show, Pluto TV, Vewd, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, NowTV, SkyQ, Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, etc.




VEVO has undoubtedly revolutionized the music industry by offering artists and music labels a powerful platform to showcase their music videos on a global scale. Through its partnership with YouTube, VEVO has become synonymous with high-quality music videos and a go-to destination for music enthusiasts worldwide. From established superstars to emerging talents, VEVO empowers artists to reach new heights in their careers, connecting them with millions of dedicated fans.

At 1710Media, we understand the significance of leveraging platforms like VEVO to amplify your music's reach and impact. As your dedicated music agency, we can guide you through the process of creating and optimizing your VEVO channel, ensuring that you capitalize on the platform's vast potential. Embrace the visual power of music, unlock new opportunities, and let your music shine on VEVO with 1710Media as your trusted partner in the music industry.




Follow the industry standard and monetize your releases on Vevo. 1710Media can deliver the following types of Music Videos on Vevo; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movies/ Series, Music Documentary, Animated videos, etc.

Uploading your music video to Vevo through an official partner of the platform like 1710Media offers a great way to reach new fans, showcase your tracks in front of a worldwide audience, and make some extra cash at the same time.

  • If you do not have a channel yet, we must first request one for you, for free. Channels are for artists only (not labels) and must include the artist's name followed by the word VEVO.
  • We get Your Description, Story, Press Release, Lyrics, Social Links, Credits, etc under your video description.
  • Through Vevo, your video will be available on; YouTube, Roku, Samsung TV Plus, Apple TV, Amazon Fire TV, Amazon Echo Show, Pluto TV, Vewd, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, NowTV, SkyQ, Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, etc.
  • Videos can include; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movie/ Series, Music Documentary, Animated videos, etc.
  • Monitor instant Trends via a Customized Dashboard.
  • 1 - 5 days delivery.
  • Retain 90% of total earnings, every month. No Minimum threshold.





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