You may have seen the name Vevo in music videos below. And you are wondering what are the benefits of getting your Music Video on Vevo? This guide addresses that.
Vevo is a premium music video company committed to providing a voice and a global platform to emerging and established artists from Universal Music Group, Sony Music Entertainment, and Warner Music Group.
Vevo, whose name combines video and evolution, wanted to change the way music videos reach fans. Universal Music Group, Sony Music Entertainment, and EMI formed the venture in 2009, with Warner Music group joining the fun in 2016. EMI eventually left the partnership to pursue its own music video delivery system.
The Vevo.com website originally was a music video-streaming platform. Along with its companion mobile app, Vevo was successful at first with both viewers and advertisers. A partnership and profit-sharing agreement with Google meant that Vevo's videos also streamed on YouTube.
But YouTube and Vevo jostled for power and control. In 2018, Vevo waved the white flag and conceded to YouTube's monster reach. Going forward, Vevo announced it would shutter its streaming service and apps and focus on cultivating and sharing original content through other channels.
Vevo is now responsible for releasing more than 450,000 videos, with more than a billion viewing hours for its videos each month. Aside from showcasing its artists, Vevo produces original shows, including Ctrl, which follows the journeys of urban music artists, and Rounds, which looks at European artists.
What are the benefits of getting your music video on Vevo?
There are some great advantages to getting music on Vevo. Some may not feel important to some artists, others would be deal breakers.
- Give your brand a better image
When it comes to branding, your artist / band will look higher quality with the “Vevo” tag. People who love music know who “Vevo” is and will likely love at least some of the artists and bands that are on Vevo as well.
Since Vevo is known for its high quality visual and acoustic content, getting your music video on Vevo will no doubt add credibility to your music brand and help you stand out from the artists who are not on Vevo itself.
- Higher earning potential
One of the main advantages of having your music video on Vevo is that it has a higher payout than YouTube channels that monetize their videos. Depending on the audience’s country, Vevo pays an estimated amount of $ 0.00222 to $ 0.0025 per view.
- Chance to get more exposure
Vevo offers advertising opportunities such as Vevo LIFT and Vevo Presents that you can use to get your music better known. You also have the option of being listed in genre-specific playlists and being discovered that way.
What are the disadvantages of a Vevo channel?
Unfortunately, there are some drawbacks to getting your own Vevo canal. Definitely worth considering all the downsides of a Vevo canal before deciding if you want to set one up.
- Lack of control
One of the downsides is that you can’t update the channel yourself. You need to send a request to your video distributor to have the following details changed:
- Artist image
- Channel banners
- Trailer video
- Social media links
- “About” section
- Google Analytics tracking
- Linking of Google ads (limited)
- Recommended channels
1710Media can make changes and updates to your video and channel info on your behalf as an approved distributor.
- Inability to access some useful functions
You also won’t be able to access your subscriber list, which is a major downside.
Nor can you fully track your YouTube conversions through Google Ads to see how your ads are really doing. When you promote your Vevo video in Google Ads, you can only track its views and clicks.
- It is not possible to get in touch with your subscribers
You cannot reply to comments through your Vevo channel, nor receive notifications of new comments or subscribers. So if you get any comments, you will have to manually review your videos.
Also, you can’t delete / hide comments yourself or “love” comments to make them stand out.
- Exposure is not guaranteed
When you have your music video on Vevo, no exposure is guaranteed. You still need to advertise and hook up your music video in the same way. Unless of course, as mentioned, adding to a well-exposed playlist like Vevo’s own playlists of similar music, but having that option is very rare.
Where to Find Vevo Content
The Vevo website is no longer a source for streaming Vevo content. Still, there are various platforms where you can enjoy Vevo's offerings. Look for the Vevo branding in the lower-right corner of a music video to make sure you're watching a Vevo production.
YouTube is the biggest host of Vevo music videos and shows. Navigate to the Vevo channel on YouTube, which has nearly 20 million subscribers, to see new videos and browse nearly 20,000 videos categorized by genre, albums, playlists, new releases, and more.
There are also featured channels within the Vevo channel for Vevo playlists, artists' Vevo sub-channels, and Vevo for other countries.
Find Vevo channels or apps for; Samsung TV Plus, Amazon Fire TV devices, Alexa-enabled devices, Roku, Apple TV, Amazon Fire TV, Amazon Echo Show, Pluto TV, Vewd, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, NowTV, SkyQ, Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, etc.
If the above pros and cons are for you, there are several different ways you can get your music video to Vevo through the right channels. Fortunately, having the right people set up your Vevo channel isn’t expensive.
Uploading your music video to Vevo through an official partner of the platform like 1710Media offers a great way to reach new fans, showcase your tracks in front of a worldwide audience and make some extra cash at the same time.
1710Media can deliver the following types of Music Videos on Vevo; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movies/ Series, Music Documentary, Animated videos, etc.
Release your video on Vevo. Vevo is the standard platform for video releases in the music industry.
- If you do not have a channel yet, we must first request one for you, free. Channels are for artists only (not labels) and must include the artist name followed by the word VEVO.
- We get Your Description, Story, Press Release, Lyrics, Social Links, Credits, etc under your video description.
- Through Vevo, your video will be available on; YouTube, Roku, Samsung TV Plus, Apple TV, Amazon Fire TV, Amazon Echo Show, Pluto TV, Vewd, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, NowTV, SkyQ, Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, etc.
- Videos can include; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movie s/ Series, Music Documentary, Animated videos, etc.
- Monitor instant Trends via Customized Dashboard.
- 1 - 5 days delivery.
- Retain 90% of total earnings, every month. No Minimum threshold.