How to Get a VEVO Channel for Your Music

Mathew Ekundayo - BLOG

The most popular artists have VEVO accounts on YouTube, and you should, too. Ever wondered how to Get a VEVO Channel for Your Music?

VEVO is one of the most popular companies in the world of music, operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media. By creating a VEVO music account on YouTube and branding the VEVO logo on your videos, you are exposed to millions of viewers as a serious and respectable artist.


How to Get a VEVO Channel for Your Music: A Comprehensive Guide for Artists and Labels

As an artist or music label, having a VEVO channel can be a game-changer in today's music industry. VEVO, the leading music video platform, offers unparalleled exposure, a global audience, and a legitimate outlet for showcasing your music videos.

However, obtaining a VEVO channel requires meeting specific requirements and partnering with reputable distributors. In this comprehensive guide, we will walk you through the step-by-step process to get a VEVO channel for your music, empowering you to take your music career to new heights.


Step 1: Produce High-Quality Music Videos:

Before embarking on your VEVO journey, focus on creating high-quality music videos. VEVO is known for hosting top-tier videos, so invest in professional production values, captivating storytelling, and visually stunning visuals. A well-crafted music video enhances your chances of being approved for a VEVO channel and resonates with your audience.


Step 2: Work with a VEVO-Certified Distribution Partner:

To get a VEVO channel, you'll need to work with a VEVO-certified music video distribution partner. These partners act as intermediaries between artists or labels and VEVO, facilitating the process of content delivery and ensuring that your videos meet VEVO's technical specifications.

1710Media will request a new Vevo YouTube channel with your brand name, and update your channel images at no additional cost. We get Your Description, Biography, Press Release, Lyrics, Social Links, Credits, etc on your Vevo video.

We can deliver the following types of Music Videos on Vevo; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movies/ Series, Music Documentary, Animated videos, etc.

Step 3: Promote Your VEVO Channel:

After getting your VEVO channel approved, promote it to your audience across various channels. Leverage social media, your website, email newsletters, and other promotional avenues to drive traffic to your VEVO channel. Encourage fans to subscribe and engage with your videos.

Step 4: Create Consistent and Engaging Content:

To keep your audience engaged and attract new viewers, consistently upload fresh and compelling content to your VEVO channel. Besides official music videos, consider sharing behind-the-scenes footage, live performances, and exclusive content to offer a unique experience to your fans.


Step 5: Utilize VEVO Insights:

VEVO provides valuable insights and analytics on viewer engagement, demographics, and performance metrics. Utilize these data-driven insights to refine your content strategy, identify popular trends, and optimize your channel for better reach.




Obtaining a VEVO channel for your music is a significant achievement that can elevate your music career to new heights. By producing high-quality music videos, partnering with a major label or distributor, obtaining copyright clearance, preparing accurate metadata and cover art, working with a VEVO-certified distribution partner, submitting your videos for review, promoting your VEVO channel effectively, creating engaging content, and utilizing VEVO Insights, you can unlock the potential of this influential platform.

At 1710Media, we understand the importance of maximizing your music's reach and impact. As your dedicated music agency, we can guide you through the process of getting a VEVO channel and help you optimize your presence on the platform. Embrace the power of music videos, connect with your audience, and let your music shine on VEVO with 1710Media as your trusted partner in the music industry.


Release your video on Vevo. Vevo is the standard platform for video releases in the music industry.

  • If you do not have a channel yet, we must first request one for you, for free. Channels are for artists only (not labels) and must include the artist's name followed by the word VEVO.
  • We get Your Description, Story, Press Release, Lyrics, Social Links, Credits, etc under your video description.
  • Through Vevo, your video will be available on; YouTube, Roku, Samsung TV Plus, Apple TV, Amazon Fire TV, Amazon Echo Show, Pluto TV, Vewd, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, NowTV, SkyQ, Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, etc.
  • Videos can include; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movie/ Series, Music Documentary, Animated videos, etc.
  • Monitor instant Trends via a Customized Dashboard.
  • 1 - 5 days delivery.
  • Retain 90% of total earnings, every month. No Minimum threshold.







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