What are VEVO Requirements?

When submitting a video release to us, there are several checks and VEVO requirements that need to be made before your video can go live, this means meeting VEVO’s unique specifications for all releases. This can make video releases a confusing process, but we are here to help!

When requesting a channel, VEVO will only create a channel that is based on the artist of the video you are submitting. They will not accept any channels based on labels or production companies. The other rule of requesting a channel is that the full name, including the added “VEVO” on the end, must be no more than 20 characters in length. It can take up to 7 days for a channel to be created.

What is Vevo?

VEVO provides premium music video content for some of the world’s biggest artists. Through 1710Media, you can set up your VEVO channel and get discovered worldwide on the most popular music video platform out there.

For over a decade, fans have come to recognize the Vevo logo as a verified indicator of the premium, official content from the artists they are searching for and those they’ve yet to discover.

VEVO Requirements and Information

Below are the video specs for delivering videos to VEVO, any restrictions are put in place by YouTube.

Video-file Requirements

With regards to the actual video, VEVO has a strict set of specifications for the dimensions and file type. VEVO ask that any video be submitted is in HD, and adheres to the following rules:

Compression Type: H.264 or ProRes
File Format: .mov or .mp4
Dimensions: 1920×1080 (preferred)
Frame Rate: Native (No less than 23.98)
Bit Rate: 20mbps (Minimum 7500 kb/s, if necessary)
File must be de-‐Interlaced (Please, no Interlacing)
Multi-‐pass encoding is preferred
Do not use frame re-‐ordering in your encoding settings
Do not include front or end slates, title or end cards, etc.

Audio Requirements

Format: AAC
Channels: Stereo (L R)
Sample Rate: 44.100 kHz
Bit Rate: 320 kbps CBR

4K/2K

Video-file Requirements

Compression Type: ProRes
File Format: .mp4
Aspect Ratio: 16:9, 1.85.1, 2:1, 2.35.1, 2.39.1, or 2.4:1
Dimension Format: 1440p, 2160p, or similar native (depending on the aspect ratio)
Frame Rate: 23.976, 24, 25, 29.97, 30, 48, 50, or 60
Bit Rate: 30mbps (2K) / 60mbps (4K)

Audio Requirements

Format: LPCM
Channels: Stereo (L R)
Sample Rate: 48kHz

Vertical Videos

Video-file Requirements

Compression Type: H.264 or ProRes
File Format: .mov or .mp4
Dimensions: 1080×1920 (preferred)
Frame Rate: Native (No less than 23.98)
Bit Rate: 20 mbps (Minimum 7500 kb/s, if necessary)

Audio Requirements

Format: AAC
Channels: Stereo (L R)
Sample Rate: 44.100 kHz
Bit Rate: 320 kbps CBR

VEVO Artwork Requirements

The video thumbnail that you submit must also adhere to VEVO guidelines. The thumbnail must be:

1920 x 1080 and cannot include any social media links on the artwork, including logos.

Once a VEVO channel has been created for you, you may also want to change the profile picture, add a banner photo, or add social media links to your channel page. This can be done by sending the material to us via email, however, the images must be a certain size.

A profile picture must be a minimum of 1000 x 1000 (maximum 5000 x 5000) pixels
Must just be a press photo of the artist of high resolution with no text.
A banner image must be 2560 x 1440 pixels in order to fit all screen types, such as tablets, computers, and TV.
If you wish to include text or a logo on the banner image, it must be in the center and can only be a maximum size of 1546 x 423 pixels.
Any social media links that you want to include on VEVO can be sent to us via email too.

VEVO vs Youtube

One of the main advantages of having your music video on Vevo is that it has a higher payout than YouTube channels that monetize their videos. Also; YouTube is unlimited in terms of the type of video content on the platform. Vevo, on the other hand, is only intended for music content.

Your video will be placed on a VEVO-branded artist YouTube channel. With your music video being a part of VEVO’s catalog, it has the potential to be placed on its YouTube-featured playlists to get more exposure i.e. Vevo playlists.

Having a VEVO-branded YouTube channel will also add some verification that you or your artist is on the same level as mainstream artists. Video content lives on the Vevo YouTube channel, Apple TV, Samsung TV, and every Vevo outlet.

If the artist already has a YouTube channel, we can request a new Vevo channel, which can be merged with your existing channel as an Official Artist Channel (or OAC). It will be marked as verified by the music note icon next to the channel name. All content uploaded to either channel will publicly display on the single OAC once the merge.

Other rules regarding the styling and look of the video are also enforced by VEVO, such as the video must fill the entire screen and may not use letterboxing. Additionally, videos also cannot use text to display lyrics or other credits and watermarks unless it is specifically a lyric video.

Uploading your music video to Vevo through an official partner of the platform like 1710Media offers a great way to reach new fans, showcase your tracks in front of a worldwide audience and make some extra cash at the same time.

Vevo Distribution

Release your video on Vevo. Vevo is the standard platform for video releases in the music industry.

If you do not have a channel yet, we must first request one for you, free. Channels are for artists only (not labels) and must include the artist name followed by the word VEVO.
We get Your Description, Story, Press Release, Lyrics, Social Links, Credits, etc under your video description.
Through Vevo, your video will be available on; YouTube, Roku, Samsung TV Plus, Apple TV, Amazon Fire TV, Amazon Echo Show, Pluto TV, Vewd, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, NowTV, SkyQ, Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, etc.
Videos can include; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movie s/ Series, Music Documentary, Animated videos, etc.
Monitor instant Trends via Customized Dashboard.
1 – 5 days delivery.
Retain 90% of total earnings, every month. No Minimum threshold.