When submitting a video release to us, there are several checks and VEVO requirements that need to be made before your video can go live, this means meeting VEVO’s unique specifications for all releases. This can make video releases a confusing process, but we are here to help!
What are VEVO Requirements? A Comprehensive Guide for Artists and Music Labels
In the ever-evolving world of music promotion and distribution, VEVO has emerged as a dominant platform for artists and music labels to showcase their music videos to a global audience. As a partnership between major record labels and the most prominent video-sharing website, YouTube, VEVO offers a unique opportunity to reach millions of music enthusiasts worldwide. However, to gain access to VEVO’s extensive network and benefits, artists and labels must meet specific VEVO requirements. In this comprehensive guide, we will delve into the essential criteria and steps necessary to become a part of the VEVO ecosystem and maximize your music’s visibility.
Association with a Major Record Label or Music Distributor:
VEVO’s primary focus is to promote music videos from established artists and labels. To be eligible for VEVO, you must have an existing partnership with a major record label or a reputable music distributor (such as 1710Media). These partnerships ensure that the content shared on VEVO adheres to industry standards and copyright regulations.
High-Quality Music Videos:
VEVO places significant emphasis on the quality of music videos showcased on its platform. To meet VEVO requirements, your music videos must be professionally produced, visually appealing, and engaging to the audience. High production value reflects positively on your brand as an artist or label and enhances your chances of being approved by VEVO.
Copyright Ownership and Clearance:
When submitting content to VEVO, it’s crucial to ensure that you have the necessary rights and permissions for the music videos. You must own the copyrights to the audio and visual elements in the video or possess the appropriate licenses for the content. VEVO carefully scrutinizes each submission to protect against copyright infringement issues.
Digital Presence and Audience Engagement:
VEVO seeks artists and labels with an established digital presence and a dedicated fan base. Having a substantial online presence demonstrates your potential to attract viewers to the platform.
Regular Release Schedule:
Consistency is key to maintaining an active presence on VEVO. Artists and labels are encouraged to have a consistent release schedule for new music videos. Regular uploads keep your audience engaged and encourage subscribers to return to your VEVO channel for fresh content.
Meeting VEVO Channel Guidelines:
VEVO has specific guidelines and standards for channel design and presentation. Ensuring that your channel meets these guidelines is essential for a seamless integration into the VEVO platform. Your channel should accurately represent your brand and provide a professional and cohesive experience for viewers.
Adherence to Content Policies:
VEVO maintains strict content policies to ensure that the videos displayed on its platform are suitable for all audiences. Videos containing explicit content, offensive material, or violating community guidelines will not be accepted. It is essential to review VEVO’s content policies and ensure that your music videos comply with these guidelines.
Requirements for VEVO Distribution
Before you begin doing any submission, it is important that you know that we can only accept original video content and thus, your video can’t contain third-party content that you do not own. Here are the basic requirements to distribute your video;
- Must contain 100% original material (audio and visual).
- Must be professionally produced or have some production quality.
- Cannot contain full-frontal nudity, explicit drug use, or graphic violence.
- Cannot contain the release cover image.
- Your video cannot exceed 10 minutes.
- No logo or MTV-style credits in the corners of the video.
In terms of the content of your music video, there are some DON’Ts as well. Please read this important list of items to not include in your music video.
- All videos need to only show the music video itself with no on-screen distractions.
- NO URLs, hashtags, handles, dates, shoutouts, or other promotional text on the screen.
- NO burn-in logos in corners of screens throughout the video.
- NO front / ending slates, title, or end cards in the video (white text on black screen).
- NO MTV-style credits in the corner of the video.
- NO still image or blank screen in video, videos need to have active pixels.
- PR Photo and Banner submission
Your PR photo and banner image must be formatted as follows.
- Artist PR photo (it cannot be a logo or graphic, at least 2400px x 2400px at 72dpi, centered, and some space from the edges).
- Artist Banner Image/Graphic: 2560 x 1440 px or 2560 x 423 px is recommended for a new YouTube Vevo channel in this size.
Technical Specifications for Vevo Video
This is one of the most important steps so take a moment to read through all and, if all of the below is complicated or if you need any assistance in terms of your own encoding efforts, feel free to contact us.
The higher the quality of your submission the higher the quality of the encode delivered to iTunes and other partners. If your music video doesn’t meet all minimum specs, it will be delayed for delivery until the video is corrected. Please make sure your video meets the guidelines before moving forward.
TECHNICAL SPECS (AUDIO)
- Format: AAC
- Channels: Stereo
- Sample Rate: 44.100 kHz
- Bit Rate: 320 kbps CBR
TECHNICAL SPECS (VIDEO)
- Compression Type: ProRes – Preferred for HD or H.264 – Also Acceptable
- File Format: .mov (ProRes) or .mp4 (H.264)
- Dimensions: At least 1280×720 (1920×1080 Preferred for HD)
- Frame Rate: Native (No less than 23.98 FPS)
- Bit Rate: Unrestricted (at least 150 mb/s is Preferred for HD If H.264 at least 50mb/s)
- The video must be de-interlaced and be set up for multi-pass encoding
- NO frame re-ordering in your encoding settings
- The size of your video will be a large file due to the recommended bit rate and video format (H.264/ProRes).
- Please export all encodes using Compressor or Quicktime.
As one of the premier music video platforms, VEVO offers artists and labels an unparalleled opportunity to showcase their talent to a global audience. By meeting the specified VEVO requirements, including association with a major record label or distributor, producing high-quality music videos, obtaining copyright clearances, fostering audience engagement, and adhering to VEVO’s channel guidelines and content policies, you can position yourself for success on this influential platform.
At 1710Media, we understand the significance of having your music videos on VEVO and its potential impact on your music career. Our dedicated team can guide you through the process, ensuring that you meet all the necessary requirements and optimize your presence on VEVO. Embrace the power of music video promotion and let your music shine on VEVO with 1710Media as your trusted music agency.
Uploading your music video to Vevo through an official partner of the platform like 1710Media offers a great way to reach new fans, showcase your tracks in front of a worldwide audience, and make some extra cash at the same time.
Release your video on Vevo. Vevo is the standard platform for video releases in the music industry.
- If you do not have a channel yet, we must first request one for you, for free. Channels are for artists only (not labels) and must include the artist’s name followed by the word VEVO.
- We get Your Description, Story, Press Release, Lyrics, Social Links, Credits, etc under your video description.
- Through Vevo, your video will be available on; YouTube, Roku, Samsung TV Plus, Apple TV, Amazon Fire TV, Amazon Echo Show, Pluto TV, Vewd, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, NowTV, SkyQ, Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, etc.
- Videos can include; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movie s/ Series, Music Documentary, Animated videos, etc.
- Monitor instant Trends via a Customized Dashboard.
- 1 – 5 days delivery.
- Retain 90% of total earnings, every month. No Minimum threshold.