Radio Promotion & Airplay Services

Major & Indie artists utilize our Radio Promotion & Airplay Services in Promoting Music on major Radio stations across Nigeria.

Radio Airplay & Promotion Services

1710Media offers a range of specialized services to help musicians gain exposure and secure airplay on radio stations.

We serve as intermediaries, connecting musicians with radio stations to boost airplay and enhance music visibility. Leveraging industry expertise and established relationships, we engage with key figures such as program directors, music directors, and DJs.

Our monitoring system tracks song airplay on various stations, providing artists with regular reports on campaign progress and audience impact.


Why is it important to get your Music on Radio?

  • Broad Audience Reach: Radio Promotion ensures exposure to diverse listener bases, connecting musicians with potential fans regularly.

  • Targeted Audience Reach: Through strategic selection of radio stations, Radio Promotion optimizes engagement with specific genres, styles, or audience preferences, enhancing resonance with the artist's music.

  • Increased Visibility and Brand Awareness: Radio airplay creates a lasting impact, boosting brand awareness. Listeners are more likely to actively seek out, follow, attend events, or purchase music.

  • Credibility and Validation: Regular Radio airplay on reputable stations adds industry credibility, showcasing recognition and approval by professionals.

  • Discoverability: Radio Promotion introduces music to new audiences, fostering new fan acquisition and interest in the artist's unique sound.

  • Streaming and Sales Impact: Radio Promotion drives listeners to platforms like Shazam, streaming services, and digital stores, increasing numbers and generating revenue streams.

  • Industry Recognition: Successful Radio Promotion attracts attention from industry professionals, opening doors to opportunities like booking agents, record labels, festivals, collaborations, and career advancements.


What are the Features included in our Radio Promotion & Airplay Services?

Customized Campaign Strategy

We develop a tailored radio campaign strategy based on your goals, budget, and target market, and optimize timing, duration, and frequency for maximum impact.

Promotional Materials

We create professional promotional materials to support the radio campaign, including artist biography press kit, and press release, enhancing promotional efforts for radio campaigns.

Submission and Follow-Up

We manage accurate submission processes to radio stations, ensuring all necessary information is provided and follow up regularly. 

Reporting and Analytics

We provide regular reports on campaign progress, including station airplay, frequency, listener feedback, and any achieved chart positions or rankings.

Additional Promotional Support

We offer additional promotional support for maximum impact, such as coordinating interviews, live performances, and promotional activities to generate buzz and engagement.

Regional and National Campaigns

We Strategically plan for region-specific or national campaigns based on artist objectives and available resources.

Get Played on Radio

Complete the form below to Get started with Radio Promotion & Airplay:

Radio Station

Contact Person info:

How much are you willing to spend on Radio promotion campaign.
How long will the Radio campaign last?
Select the region or state to target for your radio campaign.
Enter link to your social media e.g: Twitter, Instagram, Facebook.
Insert link your Music e.g Spotify, Audiomack, WeTransfer, Dropbox etc.


Check out some of the Most Frequently asked questions relating to Radio Promotion:

One of the areas where streaming services like Spotify won’t outplay radio is building regional popularity, and making your name recognizable there. That’s why radio is still a very competitive place in the modern music industry. How to beat your competitor on the radio if not by getting radio airplay heavy rotation?

Sadly, there is no universal strategy for getting airplay on radio that fits everyone. However, there are some possibilities to shift the scale in your favor. Consider radio airplay as another possibility to promote your works, gain an audience, and get recognition.

  • Some music lovers rely heavily on radio to know about new music as they can’t keep up with all the updates on the Internet.
  • Many offices or workshops have radio playing all through the day – you need them to know about your song.
  • Most busy people work in companies but love music gets to know about new songs when driving home in the comfort of their car.
  • Internet promotion gets to the youth mostly but if you need to reach a more matured & older audience, radio is also a good route to take.

The submission process typically involves artists submitting their songs to 1710Media for consideration. We'll review the submissions and select tracks that have the potential for airplay based on various criteria such as quality, genre, budget, and marketability.

While we cannot guarantee airplay due to the discretion of radio station programming decisions, we have established relationships and strategies to maximize the chances of your song getting played.

We provide detailed reporting on the airplay performance of your songs, including information on the stations, airplay dates, audience reach, and listener engagement. This allows you to track the progress of your promotional campaign.

Yes, we can provide additional promotional services such as digital marketing, social media promotion, playlist placements, and coordination with other media outlets to enhance your overall promotional campaign.

The cost of our services varies depending on factors such as the scope of promotion, target markets, and promotional strategies employed. We offer customized packages tailored to meet your specific needs and budget.

We work with a wide range of radio stations, including local, regional, and national stations across various genres. We have connections with both commercial and independent radio stations to cater to different artists' needs.

Radio Promotion & Airplay Services


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