How To get your Video on VEVO

Mathew Ekundayo - BLOG

Learn how to get your Video on VEVO. For over a decade, fans have come to recognize the Vevo logo as a verified indicator of the premium, official content from the artists they are searching for and those they’ve yet to discover.

With more than 500,000 videos from artists of all levels and genres, Vevo maintains the largest network of music channels on YouTube, as well as distribution through a growing number of other global partners. 


What is VEVO?

Vevo is the standard platform for video releases in the music industry. Vevo has Music Videos, Original series, Behind-the-scenes footage, Live performances, and interviews with artists.

Vevo is linked with YouTube, which enables videos from Vevo’s library to be searched on YouTube, allowing users to collect views from both platforms. Unlike normal YouTube video uploads, on VEVO you can earn money per video stream, and we can collect this revenue for you!

1710Media can get your music video published on your existing channel in less than 6 hours, faster than any other! For Artists without official VEVO Channels, we first need to request and get your channel approved. New Channel can be created within 2-10 Days, depending on the time of request.

VEVO vs Youtube

One of the main advantages of having your music video on Vevo is that it has a higher payout than YouTube channels that monetize their videos. Also; YouTube is unlimited in terms of the type of video content on the platform. Vevo, on the other hand, is only intended for music content.

Your video will be placed on a VEVO-branded artist YouTube channel. With your music video being a part of VEVO's catalog, it has the potential to be placed on its YouTube-featured playlists to get more exposure i.e. Vevo playlists.

Having a VEVO-branded YouTube channel will also add some verification that you or your artist is on the same level as mainstream artists. Video content lives on the Vevo YouTube channel, Apple TV, Samsung TV, and every Vevo outlet.

If the artist already has a YouTube channel, we can request a new Vevo channel, which can be merged with your existing channel as an Official Artist Channel (or OAC). It will be marked as verified by the music note icon next to the channel name. All content uploaded to either channel will publicly display on the single OAC once the merge.

Where to watch VEVO?

Vevo is available on YouTube, Roku, Samsung TV Plus, Apple TV, Amazon Fire TV, Amazon Echo Show, Pluto TV, Vewd, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, NowTV, SkyQ, Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, etc.

How to Get Your Video on VEVO: A Step-by-Step Guide for Artists

Getting your music video on VEVO is a significant milestone for any artist or music label. VEVO, the premier music video hosting platform, offers a vast audience and a powerful promotional platform to showcase your artistic vision to the world. However, the process of getting your video on VEVO may seem daunting at first. In this comprehensive guide, we will walk you through a step-by-step process to successfully get your video on VEVO and maximize your music's visibility.


Step 1: Sign with a Music Distributor:

To be eligible for VEVO, you must have an existing partnership with a major record label or a reputable music distributor. VEVO prioritizes working with established artists and labels to ensure high-quality content and compliance with copyright regulations. If you are an independent artist, consider partnering with a music distributor that has a VEVO partnership.

Through 1710Media, It’s easy to get your videos on Vevo platforms and reach a huge audience with your music video. You also get paid Royalties. On your dashboard, you can monitor your downloads and streams across every online music platform.

Step 2: Produce a High-Quality Music Video:

VEVO places a strong emphasis on the quality of music videos hosted on its platform. To maximize your chances of approval, produce a visually captivating and professionally crafted music video. Invest in production values, engaging storytelling, and top-notch visuals that align with your brand and resonate with your audience.

Step 3: Copyright Clearance:

Before submitting your video to VEVO, ensure that you have obtained all the necessary rights and permissions for the audio and visual elements in your video. Clear any potential copyright issues related to music, footage, or any other copyrighted content that appears in the video. VEVO meticulously checks each submission for copyright compliance.

Step 4: Prepare Metadata and Artwork:

Accurate metadata and eye-catching artwork play a crucial role in the presentation of your video on VEVO. Prepare essential information such as the song title, artist name, album (if applicable), genre, release date, and credits. Create high-quality cover art that visually represents your video and catches the attention of viewers.

Step 5: Select a Release Date:

Coordinate your video's release date strategically. Consider aligning it with any other marketing efforts, press coverage, or promotional campaigns to maximize visibility and impact. Building anticipation and generating buzz before the release can also contribute to the video's success on VEVO.

Step 6: Choose a VEVO-Certified Distribution Partner:

To get your video on VEVO, you'll need to work with a VEVO-certified music video distribution partner. These partners act as intermediaries between artists or labels and VEVO, facilitating the process of content delivery and ensuring that your video meets VEVO's technical specifications.

Uploading your music video to Vevo through an official partner of the platform like 1710Media offers a great way to reach new fans, showcase your tracks in front of a worldwide audience, and make some extra cash at the same time.

Step 7: Submit Your Video for Review:

Once your video is ready, work with your chosen VEVO-certified distribution partner to submit your video for review. VEVO's content team will evaluate the video for compliance with their guidelines, quality standards, and copyright requirements. The review process may take some time, so be patient during this stage.


Step 8: Promote Your Video:

After your video is approved and live on VEVO, it's time to promote it to your audience. Leverage your social media channels, email newsletter, website, and other promotional avenues to drive viewership. Encourage fans to share, like, and comment on the video to boost engagement and visibility.


I already have a channel. Can I use it with you?

Yes. If you already have a channel, created by a record label or another distributor, we are capable of delivering videos to VEVO.

The channel belongs to the artist, not to the label or company who created it. This means that, if we create a channel for you, and in the future, you sign a record deal with a label or change distributors, they will be able to send videos to the channel created by us.

We would get information and reports on the videos we administer, and the other labels/distributors would get information on the videos they administer.


Can I control my VEVO YouTube artist Channel?

No. VEVO channels do not work like regular YouTube channels. There is no login access per user. Channels are managed by VEVO personnel and we, distributors, only get access to a limited tool that allows us to upload videos and edit metadata.

There are no login credentials to access the channels. This applies not only to us but to any distributors capable of delivering videos to VEVO.

1710Media can make changes and updates to your video and channel info on your behalf as an approved distributor. We can make changes to items like:

-Artist profile photo
-Social Media Links
-Channel description
-Video Description
-Video Title
-Video thumbnails.

All of these can be requested by sending an email to


When do I get paid by vevo?

Sales are reported when we receive them and may take a few months to arrive. Our video Distribution clients have their videos monetized on VEVO, iTunes, Facebook, and Tidal.

Any other channels that provide ad-based streams and/or royalties are accounted for. We payout royalties quarterly for partners that have reported. You get to retain 90%, we keep 10% of the total royalty generated. No threshold, we pay you no matter how little you earn.



Getting your video on VEVO opens the doors to a vast audience and unparalleled exposure in the music industry. By following this step-by-step guide, including partnering with a major label or distributor like 1710Media, producing a high-quality video, obtaining copyright clearance, preparing metadata and artwork, choosing the right release date, working with a VEVO-certified distribution partner, and promoting your video effectively, you can successfully showcase your talent on this influential platform.

At 1710Media, we understand the importance of maximizing your music's reach and impact. As your trusted music agency, we can guide you through the process of getting your video on VEVO and help you optimize your presence on the platform. Embrace the visual power of music, unlock new opportunities, and let your music shine on VEVO with 1710Media as your dedicated partner in the music industry.

Follow the industry standard and monetize your releases on Vevo. 1710Media can deliver the following types of Music Videos on Vevo; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movies/ Series, Music Documentary, Animated videos, etc.

  • If you do not have a channel yet, we must first request one for you, for free. Channels are for artists only (not labels) and must include the artist's name followed by the word VEVO.
  • We get Your Description, Story, Press Release, Lyrics, Social Links, Credits, etc under your video description.
  • Through Vevo, your video will be available on; YouTube, Roku, Samsung TV Plus, Apple TV, Amazon Fire TV, Amazon Echo Show, Pluto TV, Vewd, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, NowTV, SkyQ, Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, etc.
  • Videos can include; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movie/ Series, Music Documentary, Animated videos, etc.
  • Monitor instant Trends via a Customized Dashboard.
  • 1 - 5 days delivery.
  • Retain 90% of total earnings, every month. No Minimum threshold.





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