Relevant Music Marketing Strategies

Mathew Ekundayo - BLOG

This year managed to change the marketing industry to its core with the Covid-19 surprise pandemic becoming an inseparable part of our lives. The digital world changes quite fast even without crisis, and when one adds in, it becomes insane to follow up with the new trends and innovations. The music industry did not stay apart from all the digital madness.

In this article, we’ll discuss the facts and tell you about the music marketing strategies that WORKED and are still relevant in the music promotion industry in 2020.


Define Your Audience 

Knowing your audience is only the beginning of music marketing, but it is a foundation that can not be disregarded. Any information regarding your fans and their preferences is vital for you and the future of your music career. Find out which platforms your fans use most, be it Facebook, Instagram, TikTok, Twitter, or something else.

Define the demographic of your audience: their age, gender, location. Knowing the audience helps with building effective communication with them. Create the image of an ideal fan for you. They are the ones who will promote you naturally, buy your tickets, and merch. The defined audience is the base on which you’ll build your marketing strategy.



Analyse the Market 

Once you have an idea about your audience, it is time to figure out the market. It means a lot of proper research, both locally and globally. Understanding the market will help you figure out your place in it and the steps that will contribute to the process.

Knowing the trends will not only help you be relatable but also will play an immense role in finding your uniqueness. Try to concentrate more on the bands and artists creating in your genre: what do they do to have high fan engagement rates, where do they tour what platforms they use to live stream?



Create an Action Plan 

When having all the information on your audience and the market, it is time to define your goals and develop strategies to achieve them. Your plan’s must-have components should be PR, advertising, content curation, touring, social media, networking, etc.

The best way to approach your ambitions is by setting realistic goals with due dates. Consider setting monthly goals that are more comfortable and keep you motivated. However, defining the goals and working towards them is not enough; you need to keep track of your strategies. Measure your tasks with KPIs to figure out what works and what doesn’t. Consider measuring the CTRs and if they bring profit to album sales, see if your mailing list performs better than previous results, and define which sources are leading more traffic to your store/page.




This point seems obvious. Still, we want to make sure you’re diving deep into the music marketing game, considering every single aspect of the process. It takes time and money for marketing to grow and bring results. So when you spend time and money on your action plan, you need to have a clear vision of what it will bring to you and when. Budgeting helps with it. Assign a specific budget to every element, knowing exactly how much each detail costs. That way, you’ll be able to keep track of where your money goes and what it brings.

To learn more about music marketing, advanced tips for promotion, and hands-on techniques to level up your skills, stay tuned to 1710 Media.


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