If you are trying to build your artist brand, you probably heard about the term ‘SEO’, a mystical way to grow traffic, build an audience, and make yourself matter online. Although everyone talks about it, not everyone knows how it works. 1710 Media is here to not only tell you what stands behind this acronym but more importantly, we will explain to you how it can help musicians to break through the noise.
What Is SEO?
Let’s get to the basics: SEO stands for search engine optimization, and it’s the process of increasing the quality and quantity of a website’s traffic by increasing the visibility of a website to users in web search engines such as Google, Yahoo or Bing.
In simple words, SEO is an art of making users click on your content after googling something relevant. A good SEO strategy allows you to climb up the Google rankings and top the search results by using good content full of relevant keywords. Basically — appearing on top of page 1 of search results.
SEO For Artists & Bands
So how can SEO help musicians? Well, as every company or brand, you need it to take care of the searching experience of your fans. Whenever someone is googling you, SEO makes sure that content related to you and essential info and profiles (your Spotify, SoundCloud, Youtube) pop up first. Moreover, if you want fans of your genres to come across your music, you need to be present in Google results and be at the top of rankings.
Google decides what to put as the first result, but you can simply influence it by practicing accurate and solid SEO. How to do it? Here at 1710 Media, we get our musicians all over the internet and post as much information about them as possible. In music marketing, it’s essential to create profiles on all social platforms. When practicing music pr, we make sure you are getting press and interviews or getting featured in important blogs and magazines.
Search engines are extremely important for music marketing and can help drive traffic to one’s career over time.
It takes a lot of strategic planning and constancy to practice good SEO, collect data and use it effectively in the music promotion. However, all the effort will pay off eventually — when you start showing up on top of the Google search results, and as an outcome; gain fans, sell music, merchandise or tickets to your shows.
If you are a musician and you are trying to make a buzz around your music but you don’t know where to start with SEO, contact us — 1710 media provides artists with tailor made strategies to improve your search engine optimization, to catch the attention of potential fans, impactful bloggers and music journalists.