Are Press Releases Worth It?

Mathew Ekundayo - BLOG

In the ever-changing landscape of music promotion, artists and musicians are constantly seeking effective ways to gain visibility, connect with their audience, and propel their careers to new heights. Press releases have long been considered a staple in the music industry, but with the rise of digital marketing and social media, some have questioned their relevance and effectiveness.

As a leading Music Agency, 1710Media, we understand the value of press releases and their impact on music promotion. In this blog post, we will delve into the question, "Are press releases worth it?", debunking myths and unveiling the real impact they can have on an artist's journey to success.


Are Press Releases Worth It? Debunking the Myths and Unveiling the Impact

Press releases have been around for more than one hundred years, so they have stood the test of time as a useful tool for communicating important information to the media. Having said that, their effectiveness has been called into question recently due to the way they have been used by marketers in the past few years.



1. Demystifying the Purpose of Press Releases:

Press releases serve as official announcements that share important news, updates, and achievements related to an artist's music career. Contrary to common misconceptions, press releases are not meant solely for mainstream media outlets. They are versatile tools used to communicate with various stakeholders, including music bloggers, online publications, radio stations, industry professionals, and fans.


2. Increasing Visibility and Exposure:

Press releases provide artists with a platform to share their latest releases, upcoming events, and milestones with a broader audience. When distributed effectively, press releases can attract the attention of media outlets, bloggers, and other influencers, amplifying the artist's reach and exposure to new fans and industry professionals.


3. Enhancing Credibility and Authority:

Press releases add a layer of credibility and authority to an artist's brand. When featured in reputable media outlets or industry publications, it signals to the audience and industry insiders that the artist's music is worth paying attention to. Positive press coverage enhances the artist's reputation and can open doors to new opportunities.


4. Complementing Digital Marketing Strategies:

In the digital age, press releases can be seamlessly integrated into an artist's digital marketing strategy. By optimizing press releases for search engines (SEO) and including relevant keywords and backlinks, artists can improve their online visibility and drive traffic to their websites and streaming platforms.


5. Facilitating Industry Connections:

Press releases help artists connect with industry professionals, promoters, and potential collaborators. By showcasing noteworthy achievements and releases, artists increase their chances of catching the eye of influential individuals within the music industry.


6. Strengthening Fan Engagement:

Press releases play a role in fostering fan engagement. When fans are informed about upcoming events, album releases, and other milestones through press releases, it creates excitement and anticipation, encouraging fans to actively support the artist's endeavors.


7. Tracking and Measuring Impact:

One of the significant advantages of press releases is their traceability. Music agencies like 1710Media can track the distribution and impact of press releases through analytics and data tracking. This allows artists to gauge the effectiveness of their PR efforts and make informed decisions for future campaigns.



In conclusion, press releases are indeed worth it for music promotion. Debunking the myths and understanding their true value, we unveil the impact that press releases can have on an artist's journey to success. From increasing visibility and enhancing credibility to facilitating industry connections and strengthening fan engagement, press releases serve as valuable tools in a comprehensive music promotion strategy.

As a leading Music Agency, 1710Media recognizes the importance of press releases in effectively promoting artists and their music. By leveraging press releases alongside digital marketing strategies, artists can confidently navigate the music industry, captivate audiences, and unlock new heights of recognition and success for their music careers. Embrace the power of press releases with 1710Media, and witness the transformative impact they can have on your musical journey.


Music Press Release and Blog Placement Service

Our service focuses on crafting compelling press releases and securing guaranteed placements on influential blogs and websites. We write and Publish Press Releases, News, Articles, Review, Interview, Feature stories, etc. across Online Music and News platforms including Naijaloaded, Notjustok, Tooxclusive, Pm News, This Day, Tribune, Legit Ng, Leadership, Daily Independent, Punch, Guardian, Vanguard, Business Day, Digital Journal, Fox, etc.

What's included?

  • Professional PR writeup of 500 – 750 words. - 100% unique and organic content with unlimited revisions.
  • All blog placements are 100% guaranteed or your money back!
  • Published posts are available on the platforms permanently forever.
  • Articles will rank on search engines like Google, Yahoo, etc. Make it easier for fans to find you on search engines.
  • Start the verification process on Instagram, Twitter, etc. 
  • Content will also be published on the 1710Media blog.
  • Boost your rankings in search engines. Make it easier for fans to find you on Google.




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