The Power of Music Video Distribution for Artists

Mathew Ekundayo - BLOG

Let's explore the profound impact of music video distribution for artists and how it can help them reach new levels of fame and recognition.


Reaching New Heights: The Power of Music Video Distribution for Artists

In today's digital age, the music industry has experienced a monumental shift, with music video distribution becoming a crucial element in an artist's success. With the advent of online platforms, musicians now have an unprecedented opportunity to connect with fans globally, showcase their creative vision, and propel their careers to new heights.


  1. Visual Storytelling: Amplifying Artistic Expression

Music videos are a potent medium for artists to express their creativity and tell compelling stories visually. By combining music with captivating visuals, artists can evoke emotions, convey messages, and immerse their audience in a unique audio-visual experience. Music videos provide a platform for artists to showcase their artistry, making a lasting impression on fans and leaving them eager for more.


  1. Expanding Fan Base: Reaching Audiences Worldwide

One of the most significant advantages of music video distribution is the ability to reach audiences beyond geographical boundaries. Online platforms like YouTube, Vimeo, and Vevo provide artists with a global stage to share their music videos. This enables artists to connect with diverse audiences from various cultures and backgrounds, ultimately expanding their fan base and building an international following.


  1. Building Brand Identity: Crafting a Distinct Image

In the fiercely competitive music industry, establishing a strong brand identity is crucial for artists to stand out. Music videos offer an opportunity for musicians to showcase their unique style, aesthetics, and personality. By crafting visually captivating and memorable videos, artists can create a distinct image that resonates with their target audience, fostering brand loyalty and recognition.


  1. Leveraging Social Media: Engaging with Fans

Social media platforms have become instrumental in shaping an artist's career trajectory. Music video distribution on platforms like Instagram, TikTok, and Facebook allows artists to engage directly with their fans. The interactive nature of social media facilitates real-time feedback, encouraging artists to build meaningful connections with their audience. Regular updates, behind-the-scenes glimpses, and interactive challenges can further deepen fan engagement and loyalty.


  1. Harnessing Viral Potential: Catapulting to Stardom

In the digital era, a single viral music video can launch an artist into stardom. Platforms like TikTok have shown that a catchy, visually appealing music video can spark trends and challenges, propelling an artist to the forefront of popular culture. Artists can strategically utilize these platforms to create viral-worthy content, increasing the chances of reaching millions of viewers and gaining widespread recognition.


  1. Collaborating with Influencers: Amplifying Reach

Collaborations with social media influencers have emerged as a powerful strategy for music video distribution. Partnering with influencers relevant to their genre allows artists to tap into their existing fan base and gain exposure to a broader audience. Influencers can feature the music video on their platforms, sharing it with their followers, resulting in increased visibility and engagement.


  1. Data-Driven Insights: Refining Marketing Strategies

Online platforms offer valuable data and analytics that provide insights into audience behavior and preferences. artists can leverage these analytics to refine their marketing strategies, tailor content to suit their audience's tastes, and make informed decisions on future releases and promotional efforts. Data-driven insights empower artists to stay ahead of trends and remain relevant in the ever-evolving music landscape.



Music video distribution has revolutionized the way artists share their talents and stories with the world. For artists, leveraging the power of music videos can open doors to global fame, expanded fan bases, and heightened creative expression.

By harnessing the visual storytelling capabilities of music videos, engaging with fans through social media, and strategically collaborating with influencers, artists can reach new heights in their careers and leave a lasting impact on the music industry. Embrace the digital age, harness the power of music video distribution, and watch your artistry soar to unprecedented levels of success.


Music Video Distribution

At 1710Media, we cover a wide range of music videos, including Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Music Movies/Series, Music documentaries, Animated videos, and more.

Our platform offers a streamlined and efficient way to distribute your music videos across multiple digital platforms, streaming services, social media networks, and video-sharing sites such as VEVO, Tidal, Facebook PMV, Apple Music & iTunes, and others.

What's included?

  • Publication of your videos on Vevo, Tidal, Apple Music & iTunes, and Facebook PMV.
  • We’ll assist in creating/updating your free Youtube Vevo channel and release your music videos on all Vevo-supported platforms and other outlets.
  • If you do not have a Vevo channel yet, we must first request one for you, free. Channels are for artists only (not labels) and must include the artist’s name followed by the word VEVO e.g WizkidVEVO.
  • Benefit from Youtube Content ID and earn money when others use your music on YouTube through our Youtube Monetization program.
  • We can deliver; Official Music Videos, Lyrics Videos, Visualizers, Teasers, Live Performances, Movies/ Series, Music documentaries, Animated videos, etc.
  • Retain 90% of your royalties every month.
  • Delivery within 2-5 days if you already have an existing Vevo channel; and 2-10 days for new Vevo channel requests.





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