Music Email Marketing Management

One of the best promotional strategies for musicians is Email Marketing. Email marketing is a great platform to engage with fans and consumers of your music.


We’ll design and send your campaigns for you —
A Full-Service email marketing package.

Marketing and promoting your music via email is a direct way to connect with your fans, nurture relationships with them, and earn money in the process. Email marketing is superior to any other marketing tool available for musicians because of its flexibility and direct-to-fan nature.

It is the best tool for drawing in fans, promoting gigs & even enhancing your brand value. This strategy is the perfect way to turn listeners into loyal and raving fans that will support you; album after album and year after year.

The first thing 1710Media will do is develop an email marketing strategy for your brand. We integrate intelligent software with expert services to help you acquire, retain, and grow fans – driving tangible business results.


Features Included In Our Music Email Marketing Service

Email List

We'll create and implement a strategy to develop your email list. 1710Media will help you select and implement an email marketing software to receive leads and send emails.

If you have a preferred email marketing software, we can also integrate it with yours if it fits within our capabilities.

Automated & Drip Campaigns

We help you build healthy communication with your fanbase with autoresponder and Email Drip campaigns. Our email marketing services include the development and maintenance of email automation sequences.

Starting from the onboarding, welcome messages, to automated and drip campaigns; we will make sure that your fans will look forward to your next email.

Email Newsletters

We share exclusive content to make your audience feel like VIPs; can be any news, updates, behind-the-scenes footage, stories, videos, photos, interviews, etc

Our email marketing includes email newsletter design, creating email templates for your brand, copywriting, and sending. We will get to know your brand and craft email series and campaigns that add value to your contact list.

Announcement Emails

The most engaged fans love being the first to hear about your new releases, and more subscribers will come through word-of-mouth advertising.

We can send these emails a few days before your Music, Video, or Merch drops, so that your subscribers are the first ones to know about it.

Targeted fanbase

1710Media can help you control sharing an email with the exact fanbase you’re looking to conquer. We segment your contacts based on their persona journey status, demographics, location, or any other form of data.


We'll send detailed reports with interactive dashboards to break down your email marketing performance.

The main metrics we look at are subscribers, open rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results.

Get in touch

Reachout to us to get a Customized Qoute based on your request.

Email Marketing


Check out some of the Most Frequently asked questions relating to Music Email Marketing.

Email Marketing for Musicians involves the process of sending emails to a list of subscribers regularly with the purpose of building authentic relationships with them centered around your artistry, your music, and your mission as an artist.

Email marketing is a highly effective Digital Marketing strategy that allows you to converse with your fans on a direct, one-to-one basis. This strategy is the perfect way to turn listeners into loyal and raving fans that will support you album after album and year after year.

  • Email marketing aims at a targeted fanbase:

With Email Marketing, 1710Media can help you control sharing an email with the exact fanbase you’re looking to conquer. This is done by segmenting contacts based on their persona journey status, demographics, location, or any other form of data.


  • Email marketing for music artists increases brand value and awareness:

As the mail is sent across, fans get familiar with you, and your music brand; therefore, you’re exposed to the music market.


  • Easily startable and shareable:

One-click on the forward button and subscribers can share your new soundtracks, music blogs, and latest news with their friends.


  • High inbox delivery:

Our Email marketing for music artists promises a high inbox delivery, widening your reach, and eventually building up a market for your merchandise.


  • Builds healthy communication with your fans:

Build healthy communication with your fanbase with the help of tools such as autoresponder and Email Drip campaign. 

  • Reaches an already-engaged audience:

It reaches an already-engaged audience, that is, it keeps your fanbase involved after they are already connected with you.

  • Shows instant impact:

The urgency convinces immediate actions or clicks.

Many musicians think since they have active social media with lots of followers, they don’t need a Music Email Marketing Strategy.

At first glance, it would seem so. If you think like this, I don’t blame you. However, there are other factors that you may not be considering.

For one, social media platforms have algorithms in place that limit your ability to reach all of your fans.

Also, you can not send mass emails to your fans on social media platforms without it looking robotic.

And thirdly, you don’t own the rights to your fans. The platform does. This means that any new regulation they put in place can change how you reach and interact with your fans to your detriment.

Facebook, for example, is constantly tweaking their algorithms in order to earn more money for its own platform.

Every time that algorithm is tweaked, you’ve got to change the way you post, the number of times you post, and what you post in order to maintain relevancy. You don’t have to worry about any of that with a mailing list. 

With email, people are actively allowing you to send them messages. Meaning, they really want to hear from you. Your messages are much more likely to be seen.

Therefore you can really boost your musical business using email marketing.

As musicians, it is essential to connect with your fans on a regular basis. Therefore it is crucial to build an email list full of fans you can reach out to and engage with instantly.

In addition to welcome and thank you emails, you can send emails to your fans for the following purposes:

- Give out downloadable lyrics sheets

- Host private streams or Q&A sessions

- Share exclusive coupons code or discounts

- Promote your new album or show Behind the scenes of writing a song or composing music

Learn more about Music Email Marketing

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