Online Music Advertising Management Services

Online advertising is the practice of advertising your Music online. You can advertise on any digital channel; Facebook, Twitter, Snapchat, Instagram, YouTube, Spotify and others.

The key to successful online advertising is identifying the right channel, messaging and offer for your target audience. With years of experience behind us, 1710Media' experts are able to identify the correct strategies to deliver maximum ROI based on your goals and budget.

We can quickly spot what content will work, make recommendations about best practice by channel. On top of that, building lists of prospects, setting up campaign tracking, optimising budgets and monitoring performance all goes on in the background, ensuring the success of your activity.

In general, the main online advertising channels are:

• Facebook – online ads are shown on Facebook as part of people’s feeds, various CTAs are available, including “learn more” and “buy now”. Facebook ads can include visuals, videos or instant experiences that include engaging, in depth content.
• Instagram – online ads are shown in line with people’s feeds, with a “sponsored content” tag. They can be video, visual or text-based, and there are several options for CTA such as “watch more” and “learn more”.
• Instagram Stories – sponsored ads appear after organic content as people scroll through Instagram stories and can be visual, video or interactive. CTAs include “swipe up to learn more” and “expand story” for additional content.
• YouTube – there are multiple ways to advertise online via YouTube, including pre-roll ads and mid-video ads which appear at a given point while someone is watching a video. They are typically video-based ads that click through to a website.
• Spotify
• Boomplay Music
• Audiomack
• Snapchat
• Tiktok

This strategic thinking is all conducted as part of your online ads package with 1710Media – we provide a full channel assessment and advertising approach, complete with recommended copy, visuals and targeting.

1710Media has developed a unique formula for guaranteed online advertising success. This involves a clearly defined campaign set up process:

1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set.
   
   
2. Personas and targeting – we workshop your ideal client/customer, define which personas to target and build targeted lists for the channels your campaign will run on.
   
   
3. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting contents.
   
   
4. Campaign build – we create the campaign, building out targeted lists, funnels and supporting content and launching activity on your preferred channels.
   
   
5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content. Once your campaign is up and running, our online ads experts will review it at regular intervals to see what needs tweaking in order to improve performance even further.