How 'Pre-Order' Works in Music Stores

Mathew Ekundayo - BLOG

At the moment, only Amazon, 7Digital, Google Play and iTunes support pre-ordering.

Whilst it may seem more convenient to get your music out as quickly as possible, there are many benefits to setting a pre-order date for your music.

This is plain to see; take a look at any of your favorite artists, and you’ll see that they announce their albums months (sometimes over a year) in advance of the release date. This gives them ample time to whip their fans into a frenzy. Not only will a pre-order campaign boost your sales, but it’ll also allow you to make sure your release is perfectly up-to-scratch. It’ll also give your fans a definite date to put in their diaries. Let’s take a look at the mechanical side of the pre-order process.

Pre-ordered releases are delivered in exactly the same way as any other release.

As soon as stores receive your release, fans can pre-purchase your album. They can then download your release from 12am on your specified release date. If your fans have the automatic download feature turned on, then the release will be automatically added to their iTunes library upon release.

iTunes also offers a service known as Instant Gratification. This grants anyone who pre-orders your album up to two free tracks that they can listen to immediately. Enabling pre-orders is a great way of laying the foundation for a promotional campaign. It also allows you to take advantage of the run up to certain events and holidays, such as Christmas or Easter. It makes sure that your audience, and any potential new fans, are fully aware of your upcoming release.

An iTunes pre-sale is an optional feature you can use to sell and promote your newest album on iTunes prior to your actual release date. Fans can pre-order your music and then automatically receive their purchase on the release date. (Note: You must submit your music for distribution at least 7 days before your release date to be eligible.) Don’t Wait Any Longer. Sell Your Music Today!

If you have any further questions or if you’d like to know more, then please drop us a message.
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