How YouTube Content ID works

You can monetize the use of your songs across the entire YouTube platform.

Content ID is YouTube’s automated, scalable system that enables copyright owners to identify YouTube videos that include content they own.

YouTube Content ID allows you to claim royalties royalties you’re due for the use of your music in user generated content (UGC) across YouTube, Whether it’s a fan lip-syncing to your song, background music in a tutorial video, or any other kind of user-generated content on YouTube that features your music, the ad revenue from those videos can get paid to you instead of the video creator.

How does YouTube Content ID work?

1710Media sends your music to YouTube to be enrolled in their content id tracking system, and a digital fingerprint is created. The database is then scanned to determine if the audio and video fingerprint is used in any uploaded videos.


When the system finds a match, the video using the content gets a Content ID claim, and monetization (ads) will be turned-on for that video. YouTube charges advertisers on a per-click or per-display basis and shares the revenue with you, and the rights-holder’s share of any ad revenue generated goes directly into your 1710media account.


A copyright claim is issued when you’ve uploaded something that you do not own the copyright to. There are 3 important variations these claims come in. The copyright holder can monetize your video. This means that ads will be played on your video and paid to the rights holder.

If your content is provided with YouTube Content ID then 1710Media protects and monetizes the music on YouTube thanks to the Content ID that matches a user’s reference content against every upload to YouTube.

If you upload your music to YouTube you might get a copyright message from YouTube saying that the owners are 1710 Media. It is only because we own the Content ID. The music is yours, and the money paid out from YouTube (if advertising is added) will be paid to you.

You can set what type of ads you want to run on your videos and automatically turn on monetization for all your existing and future videos on YouTube. Channels with more than 10,000 views can run ads on their videos. If you would like us to remove this feature, simply contact us and we will quickly help you out.

YouTubers using any material with Content ID will find a message in the copyright notices, “Includes copyrighted content”. The claim is usually to track or monetize from the video, not to block it. So, other people can have a live video with copyrighted material but the video might have ads on them and the earnings will be going to the owner of the copyrighted material.

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